The Fall 2017 Saint Laurent campaign, masterfully crafted by Anthony Vaccarello and directed by Nathalie Canguilhem, stands as a significant moment in the brand's ongoing evolution. Departing from some of the more overtly glamorous aesthetics of previous campaigns, this particular iteration presented a raw, edgy, and distinctly modern interpretation of the YSL brand identity. Its impact reverberated far beyond the fashion world, sparking conversations about representation, the evolving definition of masculinity, and the power of visual storytelling in advertising. This article will delve into the various facets of this campaign, examining its models, potential soundtrack, and its place within the broader context of YSL's advertising history.
YSL Ad Model: A Diverse Cast Reflecting Modernity
The casting for the Fall 2017 Saint Laurent campaign was a crucial element in its success. Rather than relying on a single, iconic face, Vaccarello opted for a diverse ensemble of models, each contributing a unique energy to the overall aesthetic. This decision was a significant departure from some previous YSL campaigns, and it reflects a broader shift within the fashion industry towards more inclusive representation.
Anja Rubik, a veteran supermodel known for her androgynous beauty and edgy style, anchored the female side of the campaign. Her presence immediately established a certain level of sophistication and rebellion, perfectly aligning with the campaign's overall tone. Rubik's established career and powerful image lent an air of authority to the campaign, subtly suggesting a mature and confident woman who embraces her individuality.
The male models selected for the campaign were equally compelling. Dalibor Urosevic, with his striking features and brooding intensity, embodied a new kind of masculine ideal – one that moved beyond traditional notions of rugged handsomeness. His presence added a layer of mystery and allure, hinting at a darker, more complex character. Paul Manniez, with his more boyish charm, provided a counterpoint to Urosevic's intensity, offering a broader representation of male beauty. The inclusion of Mica Argañaraz further broadened the campaign's scope, showcasing a unique and androgynous aesthetic that resonated with the evolving landscape of gender expression in fashion.
The collective power of these models wasn't just about individual beauty; it was about creating a visual tapestry that reflected the multifaceted nature of modern identity. The campaign didn't shy away from showcasing diverse body types and appearances, suggesting a more inclusive and representative vision of the Saint Laurent customer. This conscious choice to move beyond stereotypical beauty standards was a bold move, and it contributed significantly to the campaign's lasting impact.
YSL Ad Song: The Unsung Soundtrack
Unfortunately, precise details regarding the specific soundtrack used in the Fall 2017 Saint Laurent campaign are scarce. While YSL often employs carefully curated music to enhance the mood and message of its advertising, information on the exact song or songs used in this specific campaign remains elusive. Further research into archival materials and behind-the-scenes information may be needed to definitively identify the music accompanying the visuals.
However, considering the campaign's overall aesthetic – its raw, edgy, and somewhat melancholic tone – it's reasonable to speculate that the music likely reflected these qualities. It’s plausible that the soundtrack incorporated elements of contemporary rock, alternative music, or even electronic music with a darker, more atmospheric feel. The choice of music would have been crucial in establishing the campaign's emotional landscape and further reinforcing its visual narrative. The absence of readily available information on the soundtrack is a missed opportunity, as the music would have undoubtedly played a significant role in shaping the overall viewer experience.
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